2) Competitor Tracking

Objective

  • Company B needed to track the development of another firm's IPO launch

Industry Focus

  • Real Estate

Geographic Coverage

  • Japan

Main Sources of Knowledge

  • IPO Lead underwriter & other underwriters
  • Other investment banks or stock brokerages
  • Equity & stock analysts
  • Journalists in finance or IT who have been covering the IPO build-up
  • Company X's investor relationship executive
  • Other real estate companies
  • Key government agencies like the SEC or Stock Exchange
  • Other industry experts or influencers

Key Research Topics

  1. Company X's IPO strategy

    • Detailed description of the upcoming IPO, including:
      • market capitalization
      • bankers involved
      • bankers fees
      • green shoe
      • timeliness
      • stock code
      • lead manager
      • tentative IPO price
      • basic market profile/industry share
      • public offering of new shares for overseas market
      • offering of existing shares
      • over-allotment option
      • book-building period
      • other related issues
  2. Expected and actual financials

    • Pre-IPO: Re-construction of expected financial profile out of the IPO exercise;
    • Post-IPO: Reporting on actual financial profile after the IPO activity.
  3. Projected usage of capital infusion

    • Discussion on how Company X is expected to utilize the capital raised from the IPO, and whether or not the target capital was achieved.
  4. Implications to other real estate companies

    • Insights from other real estate companies, particularly Y and Z, on their expectations on the Company X IPO, and its effect or impact on their business and the real estate market
  5. Overview of the Singapore filing or IPO process

    • Discussion on the procedure for IPO filing and execution in Singapore
  6. Overview of the differences between the Japan and US accounting principles

    • Discussion on the differentiating factors between the Japan & US accounting systems (GAAP)
  7. Analysis

    • In depth evaluation of the overall performance of the Company X IPO

Estimated Person-Hours Spent

•    300-350 hours

Project Timeframe

•    6 weeks

Deliverable

•    Report & analysis in MS PowerPoint presentation document

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