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1) Industry Evaluation
Objective
Company A needed an in-depth assessment of the Logistics Service Industry, and in particular the Warehouse Management Systems (WMS).
Industry Focus
Warehouse Management Systems
Geographic Coverage
Main Sources of Knowledge
- Key players: logistics services providers
- Developers of warehouse management systems (WMS)
- Vendors, agents or resellers of WMS
- Major customers/users of logistics systems or WMS
- Other players in the industry (i.e. suppliers, distributors, dealers, business partners, etc.)
- Relevant government offices or agencies (e.g. export bureau, trade bureau, etc.)
- Trade associations or industry groups
- Other key opinion leaders (KOLs)
Key Research Topics (per market)
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Profile of the logistics service industry
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Total demand value (in US$) of the logistics service industry
- Past demand (2004-2006)
- Current demand estimate (2007 estimated)
- Future demand projection (2008-2010 projected)
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Discussion of factors affecting demand performance
- Trends that have contributed to past growth
- Factors that will impact this year’s current demand level
- Expected developments that will affect future industry performance
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Key market players
- Segmentation of key players by type (e.g. integrated logistics providers, warehousing, software developers, shipping & transportation, terminal operations, etc.)
- Segmentation of total demand (2004- 2010) by type of market player
- Discussion of demand performance overview by type of market player
- Identification of key players (top 3-5) per segment
- Estimate of past & current market share (in %) of each player within the segment
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Major logistics service users
- Segmentation of logistics service users (if applicable)
- By industry group
- By usage / service type
- By government vs. corporate split
- By business size
- Segmentation of total demand by user groups
- Discussion of past & current trends affecting demand within customer groups
- Discussion of future developments affecting projected demand within customer groups
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Discussion of common logistics service industry practices identified by
- Market players
- Customers / users
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The warehouse management systems (WMS) market
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Total demand value (in US$) of WMS in each country
- Past demand (2004-2006)
- Current demand estimate (2007)
- Future demand projection (2008-2010)
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Total demand volume (in number of installations) of WMS in each country
- Past demand (2004-2006)
- Current demand estimate (2007)
- Future demand projection (2008-2010)
- Discussion of factors affecting demand performance
- Trends that have contributed to past growth
- Factors that will impact this year’s current demand level
- Expected developments that will affect future industry performance
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Discussion of common practices of warehouse operations
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The WMS competitive environment
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Identify key players (top 3-5) suppliers (developers, vendors, agents or resellers) of WMS
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Profile each player according to:
- Product (software) name
- WMS functions/features
- Current users
- Price
- Target clients or client groups
- Total sales turnover and estimated market share
- Ownership & contact details
- Future market plans
- Insights on key success factors in the WMS business
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Profile of the WMS customers
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Identification of key (top 5-10) customers of WMS by type:
- Logistics companies
- Direct end-users
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Demand value & volume
- Estimate of total aggregate demand value & volume by customer type
- Estimate of individual & aggregate share of key customers per type
- Discussion of trends & expected future developments affecting demand for WMS of key players
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Profile of each key customer according to:
- Current WMS used
- Discussion of needs for logistics and SCM (from end-users)
- Typical functions required or used
- Budget for logistics system / IT : How much do they invest for system/IT issues annually?
- Key purchase decision factors: What critical factors are considered when selecting a WMS
- supplier credibility
- price
- features
- easy-to-use
- service
- others
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Analysis
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WMS Market potential (opportunities & threats)
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Competitive forces (strengths & weaknesses)
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Best practices and customer expectations
Estimated Person-Hours Spent (per market)
400 - 500 hours
Project Timeframe
8 weeks
Deliverable
Written report & analysis in MS Word document
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